3 Steps to increase More Sales By Split Testing EMAIL MARKETING

Take a look at that last promotion you sent. Go ahead, open it up.

How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it?

Good! But opens and clicks only measure interest. They’re not your end goal.

Your goal is to make sales. It’s the revenue from customer purchases that keeps you afloat. So a broadcast’s true worth can be measured in the sales it generates.

The trick is finding out how to put the message together in a way that prompts the most purchases. With a little setup, you can do this right in your AWeber account.

STEP 1:Set Up Sales Tracking

First, you’ll need to make sure you’re tracking the purchases subscribers are making in response to each broadcast.

You can do this with sales tracking. If you’ve already set this up, skip to step 2. If you haven’t yet, head over to our Knowledge Base and follow these steps.

Once you’re ready, it’s time for…

STEP 2:Tweak Your Promotional Broadcast

Start with your original broadcast design. The goal is to see if a different version will sell more, so you’ll need to create that other version.

To get started, take a look at:

• Your call to action.Is your design eye-catching enough? Would different words be more compelling? Should it move above the fold (the point where readers need to scroll to see more)?
• Your text-to-image ratio.Experts recommend a blend of 60% text to 40% images to illustrate your message while avoiding spam traps.
• Your preheader.Do you have a whitelisting request? A link to your newsletter online? An unsubscribe link?
• Your format.Are you using the best layout for your content? Or should you try one of these optionsinstead?
• Your images and copy.Are you presenting your product or service in the best possible light? Or would your readers respond better to something else?

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STEP 3:Split Test For the Winning Design

To figure out which design will generate more sales, use the broadcast split testing feature in your account. This sends each version to a randomly selected, equally sized audience so you’ll get the most accurate results.

After the broadcasts go out, follow the QuickStats for each version to keep track of sales. (Just click on the subject on the Broadcast page to see how they’re doing.)

Once you have the winning version, you know what design to use for future promotions!

How Likely Are You to Follow These Steps?

Does setting up sales tracking and a split test sound like something you’re likely to do?

If it does, what changes do you think you’ll test? We’d love to hear about your results!

If not, what’s standing in your way?

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Aweber Review - aweber giving away 1 month free trial with all features.

What is Aweber?

Aweber is the system that I personally use to manage my email subscriber list. I've used Aweber for over 10 years. I have built over 20 email lists using Aweber's subscribe forms. One of my email lists has almost 20,000 subscribers... and I use Aweber to successfully send broadcast emails to this list, all the time.

Aweber is an email management system that is designed to help you build your subscriber list, manage your subscribers, send autoresponders and successfully send emails to large opt-in lists without failure.

I'm a fan of Aweber because it is easy to use, very affordable and I've never had a problem with this email marketing system... and I've used it for almost 12 years.

I should warn you that Aweber has a strict anti-spam policy. If you have an email list you want to import into Aweber, you are required to have each subscriber confirm the opt-in before they can continue to receive your emails.

Here are the AWeber Features:

Email Newsletters and Autoresponders: You set the date and time you want your newsletter to be sent, and they deliver it. Autoresponders will be automatically delivered at the intervals specified. Once you've set up your follow-up emails, you're all set... it runs automatically. Really nice feature!

Email and Web Form Templates: You can choose from over 150 easy to customize templates that include single and multiple column designs. Create a beautiful web form in 3 simple steps with templates that match the emails, and start getting subscribers from your website.

Analytics: Find out who's opening, clicking, downloading, buying... and who's not. You can use this information to send broadcasts to specific groups. I love this feature... although, you don't get statistics on your autoresponder opens and clicks... if you can, I've you to figure it out. (You'd think I'd have asked by now)

Segmenting: Send targeted messages to subscribers based on shared behavior. This can be based on the information from analytics, the information gathered at sign up or information from their IP address.

Split Testing: Optimize your email marketing campaign by finding what works best through their A/B split testing feature. Test versions of your broadcasts and/or web forms and learn what brings in the best results.

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Apps : Extend the functionality of your AWeber account by using apps for Facebook, Wordpress and more. You can also use the AWeber API to create an app for your own personal use, or make one designed to be used by thousands of businesses.

There are a ton of apps to choose from... and this makes Aweber even more appealing to me. They have an app for almost every scenario... making it easy to integrate opt-in forms and to collect subscribers. Growing your subscriber list has never been easier.

Aweber Pricing

Their packages include full use of their emailing service and unlimited lists:

Up to 500 Subscriber: Monthly $19, Quarterly $49, Yearly $194

501-2,500 Subscribers: Monthly $29, Quarterly +$10/month, Yearly +$10/month

2,501-5,000 Subscribers: Monthly $49, Quarterly +$30/month, Yearly +$30/month

5,001-10,000 Subscribers: Monthly $69, Quarterly +$50/month, Yearly +$50/month

10001-25000 Subscribers: Monthly $149, Quarterly +$130/month, Yearly +$130/month

You can begin their monthly plan for just $1 the first month.

This gives you full access to their service and all the features, so you can find out if AWeber is right for you.

I highly recommend Aweber for your email marketing needs. I've built lists of over 10,000 subscribers and I've nothing but great success using Aweber to dependably send broadcast emails to my list.

Building an email list is critical to your online success.

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