SEO MASTER TIPS TO GET HIGH PAGE RANK.

more and more new, quality websites are indexed by search engines, competition for the top of the results page is increasinglyfierce. And, since Google routinely updates its search algorithm, staying updated on the changes is important. Things you were told 2 years ago may not matter at all today.It can be a tough and technical job, which is why some companies have their own in-house SEO professional. Fortunately, that really isn’t necessary if you have a little knowledge of SEO, have a qualitywebsite, and comply with Google’s guidelines.In this post, I’ll give you resources you can use to learn about SEO and stay on top of SEO, including some free tools that’ll be useful for fixing any issues. Enjoy…For BeginnersJust getting into SEO? Want to learn a little bit every day? These resources are a good place to start:1.How Google Crawls– Discusses the basics of how Google crawls the web, indexes, and serves results.2.How Google Works– If you want to get into SEO, you’ll need to understand the basics of how Google (and other) search engines work. This video provides a background on Google search.3.Getting the Basics– If you want to get traffic from Google and rank well, you’ll need to havea site that Google views as high quality. It has certain signals thatit uses to gauge a site’s quality. This article covers the basics of what attributes you’ll need.4.PageRank– To understand theGoogle search engine and why some sites rank higher than others, you’ll need to have an understanding of PageRank. ThisWikipedia article gives a good background. (It’s even referenced by Google employees.)5.Quick Sprout’s Guide to SEO– A 9 chapter, infographic-style guide to SEO. A good resource if you don’t want to read a book but want something more thorough than a simple explanation.6.Moz’s Guide to SEO– Don’t want to learn about SEO through long infographics? Then check out this 10 chapter guide written by the folks over at Moz.7.SEO Starter Guide – Written byGoogle– A 32 page document which explains how to run SEO. This document was written by Google in 2010.8.8 First Step SEO Tips for Bloggers– Are you a blogger who wants to increase traffic to your website? Try reading this article first to get a good start on your SEO knowledge.9.SEO Tips for Beginners– Are you a total novice when it comes to SEO? If so, read this short article which lists 5 things you can do right now to get you pointed in the right direction.Bonus!Creating a SEO Strategy–Hear from Googler Maile Ohye on how to create a SEO strategy using a wide variety of tools.Free ToolsQuality, free tools – what could be better? Check them out:10.Google Webmaster Tools– Before you look at any other tool,check out this suite of tools provided by Google. For help using Webmaster Tools, check outthis page. Also check outBing Webmaster Tools.11.Open Site Explorer– Also known as the search engine for links, Open Site Explorer is a Mozcreation. This tool allows you to see who links to your site, find links that point to old and brokenpages, and research competitors to see who links to them. To check out the toolbar and view the product demo, check outthis page. In order to understand this tool, you’ll need to be familiar with the termsPage Authority and Domain Authority.Note: this is a limited free tool. You can pay for enhanced access.12.Microsoft SEO Toolkit– The Microsoft web team made an SEO tool. Check it out here.13.Broken Link Finder– Having broken links lowers the quality ofyour website, which in turn hurts SEO. Find them and squash themwith this free tool.14.SEO Site Tools– An extensionfor Chrome that pulls up page rank, meta description, incominglinks, and more for the site you’re visiting.15.Keyword Suggestion Tool– A free tool (with an account) from SEO Book. Shows the number of searches for a specific keyword and gives suggestions.16.Majestic SEO– A good tool for viewing backlinks to your website. Also check outLink Diagnosis.17.Spider View Simulator– View your website the way aspiderwould. This will give your site a different perspective and may help you find and fix errors. Also check out theirother tools.18.Spider Test Tool– Similar toolas above, but this one is from SEO Book.19.Robots.txt Checker– Errors inyourrobots.txtcan cause problems for a spider’s ability to crawl your webpage. Find them with this free tool.20.WordPress SEO Plugin– A popular plugin for WordPress. View the webpage to see a list of all the features.21.Anchor Text Over Optimization– Google is crackingdown on websites that are overlyoptimized for SEO. Part of that involvesanchor text. This tool highlights where you may be at risk foranchor text over optimization.22.Test Page Speed– Yourwebsite speed affects your page ranking, so you want to ensure your website loads as quickly as possible. This tool (from Google) will measure your site’s speed and offer suggestions for improving speed.23.Google Trends– Shows volume of searches over time. A good tool to view keyword popularity.Knowing the Status of Your WebsiteWant to know how optimized your website is for SEO? Check out these for help:24.Anatomy of a Perfectly Optimized Web Page– Unsure ofhow to make an SEO optimized page? Or not sure if your page is optimized? Print out this graphic and hang it in your office.25.Webmaster Guidelines– Takea while to read these guidelines and make sure your site is in compliance with Google. Don’t forget to check out theLink Schemesdocument, which has recently been updated. For a background on the update,checkout this article.26.Marketing Grader– HubSpot’s popular free tool givesyou an overview of your marketing efforts, including an SEO analysis.Tips and TricksBy “tricks,” I don’t mean “If you just do x to your site, you’ll soar to the top!” That won’t work. These articles don’t promise anything of that nature. They give quality information for you to know:27.Setting up an SEO Friendly WordPress Site– WordPress is a publishing platform that is used by millions of websites. Read thisarticle if you have a WordPress site or want to get set up with one and are not too familiar with SEO.28.SEO for Blogs– Don’t have a WordPress site but still want SEOfor blogs? Have a WordPress site and want to learn about SEO for any kind of blog? If yes, check out this article.29.Patrick McKenzie’s SEO Tricks– McKenzie provides some SEO tricks. Even if you’re advanced with SEO, it won’t hurt to read this.30.Making Content Memorable–If you run a blog, it’s important tonotput your time and energy into getting tweets, likes, +1′s, etc. Why? Because it’s still not totally clearhow these play into Google’s ranking. Youshouldbe spending your time focusing on producing great content. This SEO Copywriting (SuccessWorks) article gives a good overview of how to turn an article from “meh” to memorable.31.Strategic SEO for Startups– More good SEO tips from McKenzie, this time focusing on “Startup SEO.”32.Quick Wins in SEO– Want some quick wins (that you may not be familiar with already) in SEO? Are you familiar with title tags and h2 tags? If not, check out this article. It’ll help bring some quick wins to your website.33.SEO for Software Companies– Run a software company and want to know how to get traffic to your website via content creation? Check out this article for all the details.34.SEO Tips from Gabriel Weinberg– Ever heard of theDuckDuckGosearch engine? The creator of that search engine,Gabriel Weinberg, gives a few of his SEO tips here.35.SEO for ecommerce– An 8 part article which delves into optimizing an ecommerce site for SEO. Also check outSEO tips for e-commerce siteswritten by Google employee Maile Ohye.36.Conducting a Competitive SEO Audit– HubSpot gives an overview of how to conduct an SEO audit of the competitive landscape.37.What Every Programmer Should Know– Are you a developer that’s a little unsure about SEO? Read this article written by a developer explainingthe ins and outs of SEO.38.Best SEO Tactics Post-Panda– In February 2011, Google released a relatively significant update to its algorithm. The update was known asPandaand ithurt the traffic of a lot of sites. This Quora thread gives good tips for surviving and maintainingstrong Google traffic in a post-Panda world.Staying UpdatedAs mentioned, staying updated on Google algorithm changes is important. Of course, there are afew principles that are timeless and good policy. For example, maintaining a quality site with accurate information is top priority, because content is king. These things won’t change.But being aware of any changes or updates to the Google guidelines and complying with what they’re looking for is required, too. These resources will help you do that. They also contain solid advice that you can use for your SEO efforts. Add these blogs to your RSS reader tostay on top of all things SEO:39.Google Webmaster Central Blog– The official Google blog for all things related to its search. Written for webmasters.40.Google Algorithm Changelog– A good, unofficial resource where you can find the change history to the Google algorithm.41.Google Webmaster YouTube Channel– Frequently updated with a Q&A from Matt Cutts. If anything about SEO is a “must watch,” it’s this. No speculation, no conjecture, just accurate information from a key employee on Google’s search team.42.Moz Blog– A variety of topics in the SEO arena are covered. Features a variety of guest bloggers.43.KISSmetrics SEO posts– A collection of SEO articles that have been posted to the KISSmetrics blog.44.Search Engine Land– This homepage has lots of good articles related to SEO.45.Dave Naylor– Dave Naylor is well respected in the SEO industry. Read his blog to get thelatest insights.46.HubSpot SEO Posts– A collection of posts HubSpot has relating to SEO.47.SEO Book Blog–Aaron Wallis well known in the SEO community. This is his blog, which is part ofhis site.48.Search Engine Journal– Givesyou tips while also providing some industry news and commentary.49.SEO Roundtable– Provides a good overview on SEO news.50.YouMoz– Blog posts written by the Moz community.51.Search Engine Guide– Contains lots of intriguing and educational posts..52.Alltop SEO– A continuously updated collection of all the top posts from a variety of SEO blogs.