INTERNET MARKETING

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales viaelectronic commerce, in addition to sales leads fromWeb sitesor emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.Specialized Areas of Internet MarketingInternet marketing can also be broken down into more specialized areas such as Web marketing, email marketing andsocial mediamarketing:1)Web marketingincludese-commerceWeb sites,affiliate marketingWeb sites, promotional or informative Web sites, online advertising on search engines, andorganicsearch engine results viasearch engine optimization (SEO).2)Email marketinginvolves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.3)Social media marketinginvolves bothadvertising and marketing (includingviral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.